Bar Advertising & Marketing
Bar Advertising: The Facts
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Bar advertising, also known as bar marketing, covers a wide range of formats and opportunities including full-motion digital ads appearing within local, customized promotional content on prominently placed screens.
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Bar marketing also includes static (often backlit) billboards on venue walls and in bathrooms; custom bar wraps, branded barware and coasters, window clings, table tents, table/bar clings, postcards and more.
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Promotional opportunities include sampling, sponsored parties, contests, events, street teams and more.
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Specific media availability varies by venue.
Bar Advertising: The Advantages
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Positioned in a place where people choose to spend time; leverages positive, engaging equity of venue for ad impact.
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Delivers light TV viewers.
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The reach and viral opportunities of bar marketing include well-targeted creative / concepts capitalize on high-traffic, highly interactive, social nature of venue to generate buzz, response and a following.


