Bar Advertising & Marketing

Bar Advertising: The Facts
  • Bar advertising, also known as bar marketing, covers a wide range of formats and opportunities including full-motion digital ads appearing within local, customized promotional content on prominently placed screens.
  • Bar marketing also includes static (often backlit) billboards on venue walls and in bathrooms; custom bar wraps, branded barware and coasters, window clings, table tents, table/bar clings, postcards and more.
  • Promotional opportunities include sampling, sponsored parties, contests, events, street teams and more.
  • Specific media availability varies by venue.
 
Bar Advertising: The Advantages
  • Positioned in a place where people choose to spend time; leverages positive, engaging equity of venue for ad impact.
  • Delivers light TV viewers.
  • The reach and viral opportunities of bar marketing include well-targeted creative / concepts capitalize on high-traffic, highly interactive, social nature of venue to generate buzz, response and a following.