Cinema advertising covers all advertising and promotional opportunities available in and around movie theaters, from parking lots to lobbies to actual screens.

Range of movie theater advertising formats available includes digital ads in pre-show entertainment programming, pre-show slides, spots immediately preceding the movie, seatback covers, cup holders, lobby posters, banners, displays, ceiling danglers and counter cards, box office handouts, branded popcorn bags/soda cups and theatre naming rights (in some markets).

Customized, integrated marketing programs including sponsored content, sampling, exit promotions and interactive games/polling with SMS texting components also available.

Can be bought by demographic, zip code, county, etc. Not all formats are offered in every theatre.

Movie theater advertising is available nationwide for mass reach or targeted buys.

Fills in where other media may miss, delivering light TV viewers.

High audience receptivity.

Delivers a captive audience that is attentive and engaged, not distracted by phones, remote-control devices, electronic media or other tasks.

Movie theater advertising reaches young, affluent, well-educated consumers.