Trade show advertising is every out-of-home advertising format to which a targeted group of convention or trade show attendees might be exposed, from their arrival to their departure and during their time at the gathering.

Includes convention center advertising, airport advertising, taxis, street teams, street decals, street furniture, billboards, aerial advertising, buses, elevator advertising and more in and around trade shows, convention centers, associated hotels and venues.

Formats available and/or applicable vary by trade show/convention type and location.

Convention center advertising is often used as a business-to-business strategy to reach specific constituencies at trade events.

For show exhibitors, surrounds target audience, providing saturation exposure to reinforce marketing messages.

Affordable access to coveted audiences.