Street Team Marketing - The Facts

• Street team marketing consists of a group of pre-screened, trained individuals who converge on targeted areas to promote an event or product via sampling, literature distribution, experiential marketing or a performance.
• Highly trained street team members also referred to as brand ambassadors.
• Street team promotion is a grass roots marketing tactic.
• Street teams can be on foot, scooters, segways, etc. and are often outfitted in branded apparel.

Street Team Marketing - The Advantages

• Provide on-the-street one-to-one bridge to consumers for more personal, (e.g., memorable) brand interaction.
• Street team promotion is affordable, highly effective and visible.
• Potential for opportunistic reach (through press mentions).
• Street team promotion can advance word-of-mouth marketing.