The Facts

• Also called fleet or truck side advertising.
• Typically a billboard-sized ad on trucks running regular routes in metropolitan areas and/or on tractor trailers running interstate routes.
• Can also be attention-grabbing, 3-D displays and purchased singly.
• May be parked in select locales to target specific audiences.
• Size of ads, graphics limited only by truck dimensions.

Advantages

• Wide range of creative flexibility, providing opportunities to generate high-impact at the point of consumer decision making, in conjunction with other out-of-home media or as a stand-alone tactic.
• Can be used to penetrate markets with restricted or limited outdoor advertising, as well as to break through in saturated markets.
• Adds variety, frequency and value to a campaign run in other mediums (broadcast, print, radio, digital).