The Facts

• Located mainly in commercial and industrial areas on principal and secondary arterial roads.
• Viewed primarily by automobile traffic.
• Sometimes referred to as a poster.
• Standardized format. Overall size: 12'3'' H x 24'6'' W with 10' 5'' x 22' 8'' available for copy.

Advantages

• Highly visible.
• Reach both residents and commuters.
• Can be used as a full market coverage medium for reach and frequency.
• Available in nearly all markets and in every state except Alaska, Hawaii, Maine and Vermont.