The Facts

• The largest standard-sized out-of-home format.
• Size varies, ranging from 14' H x 48' W to 10' H x 40' W to 10' 6'' H x 36' W.
• Located mainly on major highways, expressways and principal arterials and viewed primarily by automobile traffic.
• Available in all domestic and international markets (cities, towns, connecting highways and expressways) except Alaska, Hawaii, Maine and Vermont.
• Permanent Bulletin—a high-profile, specific location providing dominant coverage within a targeted area. Delivers a high frequency and builds reach to target consumers over an extended period of time. Advertising remains at location throughout contract period.
• Rotary Bulletin—Ad is moved to different, pre-approved locations within a market to provide broad market coverage and penetration. Quickly delivers high reach within a market.

Advantages

• Size makes bulletins highly visible.
• Positioned in densely trafficked locations for high circulation.
• Bulletins can be customized with extensions and props for even greater impact.