Dallas Billboards – The Facts

• Dallas is at the center of the Dallas-Fort Worth-Arlington metropolitan area, which is the fifth largest metropolitan area in the country.
• With attractions such as the Cotton Bowl, the John F. Kennedy Memorial, the Dallas Arboretum (the Southwest’s largest annual outdoor floral festival), the gigantic State Fair of Texas as well as five professional sports teams, Dallas is the number one visitor destination in Texas.
• Hispanics make up nearly 40% of the population in Dallas.
• Dallas is a leading U.S. corporate center with 23 Fortune 500 corporate headquarters.
• Dallas-Fort Worth International Airport is the world’s 3^rd busiest airport.
• Although Dallas has one of the nation’s fastest growing light rail lines, most transportation in the market is by car.
• With more than 3.8 million people attending over 3,600 conventions per year, Dallas has grown into a leading meeting and convention destination.
• Dallas, home of Neiman Marcus, offers a range of billboard advertising and other out-of-home advertising opportunities at high-impact retail locations such as Galleria Dallas, NorthPark Center and Highland Park Village.
• Forty colleges and universities, including Southern Methodist University (SMU) are located in Dallas.

Dallas Billboards – The Advantages

• Dallas billboards and other out-of-home advertising in the market can be used to reach a range of targets, from high-end shoppers to college students to business executives, sports fans,  residents out on the town in the Oak Lawn section of town or young professionals in the Uptown area.
• Use strategically-placed Dallas billboard advertising and airport advertising options to target trade show attendees.
• Capitalize on the high drive times to focus consumer attention on your brand message with advertising on Dallas billboards visible from freeways. 
• Use Dallas billboard advertising to help build a Hispanic marketing initiative.