Los Angeles Billboards - The Facts

• Los Angeles billboards are just one of many out-of-home advertising opportunities available in this market. Other options include buses, digital advertising, wallscapes, spectaculars, alternative advertising and more.With nearly four million residents and 25 million visitors each year, Los Angeles is the second largest city in the U.S. (after NYC).
• Hollywood, Bel Air, Brentwood, Silver Lake, Westwood and Venice are among the communities that comprise the city of Los Angeles.
• Signature LA billboard locations include the Grove, Sunset Boulevard, West Hollywood, the Beverly Center, Rodeo Drive, the Westside Pavilion, Century City, Melrose Avenue, Hollywood & Vine, the Santa Monica Pier, Huntington Beach and LAX.
• Occupying 500 square miles, LA is famous for its non-stop traffic. Most people drive everywhere, including into the city from surrounding communities and suburbs. On average, residents of Southern California drive 117 miles per week which translates into traffic-jammed freeways filled with captive audiences—a perfect setting for out-of-home advertising.

Los Angeles Billboards - The Advantages

• LA billboards are ideal for out-of-home advertising given the dense population, heavy tourism and highly trafficked roadways.
• High profile market presents bonus exposure opportunities through TV broadcasts/interviews and film shoots as well as press pick ups of breakthrough creative.
• Market can be used for mass reach as well as targeted campaigns.