The Facts

• A 30-sheet standardized structure with the face fully wrapped in vinyl.
• Do not have the molding of a typical 30-sheet which allows more space for live copy.
• Available in most U.S. markets.
• Overall size: 12’3’’ H x 24’ 6’’ W with entire area available for copy.
• The vertical size is a dominant format in busy cities, neighborhoods and suburbs.
• Var. Premiere Square: A single vinyl stretched over two stacked 30-sheet poster panels. Overall size: 25’ 5” x 24’ 6” (typically). Can also be applied to stacked 8-sheet poster panels in some markets. Overall size: 12’ 6” H x 12’ 1” W (typically)

Advantages

• Provide more space for copy / creative.
• Offer size impression of a bulletin but cost less.
• Give the reach and frequency of a poster (30-sheet) program with the creative impact of bulletins.