Coffee Shops / QSR - Digital Advertising

The Facts
  • Digital ads in coffee shops or QSRs (quick service restaurants) appear as static images or in full motion on screens positioned behind the cashier or in some other high-traffic, visible location.
  • Ads appear in seven to 10-minute content loops that are updated every three to five minutes.
  • Content is web-based, video only and varies by vendor. Types of content include national headlines, local news, traffic, weather, sports and entertainment (horoscopes, humor, interactive screens).
  • Customized content can be developed for advertisers.
  • Combines well with mobile advertising components.
  • Typically the only advertising vehicle in venue.
  
Advantages
  • Exclusive access to a hard-to-reach, desirable demographic-typically active, early adopter, affluent consumers.
  • Penetration: Delivers a captive audience. Ads cannot be skipped.
  • Impact: Screens positioned in can’t-miss locations, maximizing exposure to advertising and programming.
  • Ads can be geo-/micro-targeted and placed by day part.
  • Cost-efficient.