Gas Stations - Digital Advertising

The Facts
  • Digital ads appear on screens located on top of pumps at gas stations as part of an audio/visual content loop.
  • Content varies by vendor but can include news, sports, entertainment and weather.
  • Content loops are pump-handle activated and typically run for five minutes.
  • Gas stations programmed individually.
  • Widely available in top DMAs.
  • Screens can be seen during the day or night.
 
Advantages
  • Reach: delivers a large, captive audience.
  • Provides long exposure to ads during low-distraction moments.
  • Eye-level for maximum impact.
  • Ads can be targeted nationally, regionally, by state, DMA or neighborhood.
  • Proximity to point of sale.