The Facts

• Digital advertising available in mass retail outlets varies by chain. Range of screen locations can include front of store, in aisle, endcap displays, TV walls, checkout and more. All locations are in high-traffic spots.
• Ads appear as part of audio/video content which varies by mass retail outlet but can include items tailored to position of screen in store (e.g., recipe-related content in food aisles; health/wellness content in the HBA aisle, etc.), products featured in-store, coupon offers and more.
• Ads typically sold in four-week flights on a national basis.

• Connects consumers with your product at point of sale.
• Drives consumers to your product in-store.
• Puts your message in front of prospects when they are in a “purchase” mindset.
• Reinforces your marketing messages, reminding consumers of your product advantages and providing an incentive to buy, just as consumers are making final purchase decisions.
• Can give you a tie-breaker advantage over competitive brands.