The Facts

• Ads appear on screens in passenger compartments of cabs as part of a content loop.
• Loop is meter activated; length varies by vendor but typically covers the duration of an average taxi ride.
• Leading media companies are content partners. Content ranges from weather, news and sports clips to restaurant information, movie reviews, entertainment news, celebrity gossip and more (varies by vendor). Updated multiple times a day (exact number varies by vendor).
• Screens can be interactive; Some geo-targeting available (both vary by vendor).
• 15- and 30-second spots available as well as static banners linking to microsites, content sponsorships and advertorial vignettes.
• Available primarily in New York City.
• Digital taxi top ads also available in select vehicles / markets.

Advantages

• Full motion video and sound along with informative high-quality content captures attention, engages passengers.
• Impactful: Delivers captive audience and extended dwell time (avg. taxi ride: 13 minutes).
• No waste: Loop plays only when passengers are in cab.
• Range of advertising options.
• Short lead times for creative (if needed).