Mass retail media opportunities at box stores such as Wal-Mart  and Kmart include gas station advertising at affiliated locations, parking lot media panels, digital advertising on screens located at various spots around the store (entrance, grocery or health & wellness aisles, TV wall, end cap, checkout, etc.).

Additional in-store advertising formats include shelf talkers, take ones, coupons, floor graphics and more.

Specific advertising opportunities vary by retail chain.

Puts your message in front of prospects when they are in a “purchase” mindset.

Advertising in mass retail locations equates to mass reach.

Reinforces your marketing messages, reminding consumers of your product advantages and providing an incentive to buy, just as consumers are making final purchase decisions.

Can give you a tie-breaker advantage over competitive brands.