MMS Messaging
The Facts
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MMS (Multimedia Messaging Service) is the rich media version of SMS texting.
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Can include audio, video, graphics, photos and text delivered directly to mobile devices.
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Referred to collectively, with SMS Texting, as mobile messaging.
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MMS messages can be delivered via Apps, through requested content or alerts sent daily/weekly or as news develops, through search inquiries or via interactive exchanges such as polls, contests, etc.
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Space permitting, ads can be included with any of above. Branding may also be integrated into actual message.
Advantages
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Extremely engaging: Promotes high-impact interaction between brand and consumers, establishing a new customer relationship channel.
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Capitalizes on communication vehicle of choice among hard-to-reach demographic groups.
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Can create a frequent interface with self-identified best customers to build brand loyalty.
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Easy to track response.



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