MMS Messaging

The Facts
  • MMS (Multimedia Messaging Service) is the rich media version of SMS texting.
  • Can include audio, video, graphics, photos and text delivered directly to mobile devices.
  • Referred to collectively, with SMS Texting, as mobile messaging.
  • MMS messages can be delivered via Apps, through requested content or alerts sent daily/weekly or as news develops, through search inquiries or via interactive exchanges such as polls, contests, etc.
  • Space permitting, ads can be included with any of above. Branding may also be integrated into actual message.
 
Advantages
  • Extremely engaging: Promotes high-impact interaction between brand and consumers, establishing a new customer relationship channel.
  • Capitalizes on communication vehicle of choice among hard-to-reach demographic groups.
  • Can create a frequent interface with self-identified best customers to build brand loyalty.
  • Easy to track response.