Mobile display advertising is available as image or text banners. Can also appear as full-screen.

Ads are often clickable to corresponding mobile web (WAP) site or prompt an SMS/MMS exchange. 

Available on mobile web sites or as part of SMS/MMS texting on a case by case basis (space permitting).

Mobile web ad sizes are optimized to fit the mobile phone on which the ad appears.

Ability to deliver highly relevant messages maximizes consumer engagement and response (click through rates).

Easy to track response.

Provides a real-time channel of communication with best prospects.

One-to-one, personal and attention-commanding nature of mobile devices conducive to relationship-building/message impact.