Mobile search is executed, typically, through SMS Texting or MMS Messaging.

Information is sent in response to user inquiries.

Inquiries are initiated by user texting commands or keywords to short codes.

Search reply can include ads in the free space in the message, up to the character or size limit of the message.

Provides a real-time channel of communication with best prospects.

Can target customers by location to drive traffic.

Ideal platform for relevant, tailored ad messages. 

Provides opportune stage for marketers to build relationships with consumers by positioning brand as a go-to source of information/solutions.