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Why Out-of-Home Advertising
Consumers are likely to see out-of-home advertising far more often than other kinds of advertising, and it’s no wonder: It is designed to permeate their environment. In this time of demand for ad mediums that break through to consumers in new and different ways, out-of-home ad sales are booming: While overall ad spending lagged, out-of-home sales during third quarter last year alone increased by 10%, to $1.5 billion, and are “pacing smartly ahead of the first half of the year.” Here’s a look at why:

• People are spending more time out of home …driving, commuting, etc. In the last 25 years, there’s been a 147% increase in the amount of time we spend on the road and a 53% increase in the number of automobiles per household, but only 19% increase in the time spent watching television, even when there are 530% more channels coming into those same households.
 
Longer Commuting Times
 
• It’s affordable. Out-of-home advertising has the lowest cost per thousand.
 
Lowest CPMs
 

• It’s flexible. Out-of-home advertising offers many ways to advertise to meet a wide range of marketing and communication needs. It can go where other ad mediums cannot— on jammed highways, in crowded subways, train stations and airports, on congested city streets and in shopping malls, and more, providing unique, excellent market reach. • It’s high impact. Big, bold and colorful, out-of-home advertising is commanding, attracting attention with innovative, eye-catching executions. It’s in your prospects’ line of vision and cannot be zapped or skipped over. Saturation exposure opportunities/promise of prolonged exposure (transit); repetition creates constant awareness. Source: OAAA; Mediaweek, 12/05


Neither Global Outdoor Services nor billboards.com own any of the out-of-home advertising that we offer for sale or show on this site.


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