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About Out-of-Home / Billboard Advertising
Out-of-home advertising can be billboards or posters, bus sides or taxi tops, digital and electronic. You can place it on stairways or newsstands, in airports, train stations, restrooms and malls... virtually anywhere your imagination and creativity demand your message to be seen.

There are literally hundreds of out-of-home advertising options and thousands of owners in tens of thousands of markets. Out-of-home advertising options can be broken into any number of categories, traditionally including:

• Billboards: The more standard forms you see on roads and highways;

• Transit: Includes ads found on buses, trains, in airports, taxicabs
and trucks, and more...

• Street Furniture: Includes bus shelters, benches, newsstands, public
telephones, kiosks and shopping malls, and more...

• Alternative: Includes aerial advertising, place-based advertising such as cup sleeves and dry cleaner bags, and stairways, parking meters, gas pumps and bike racks, and more...

• Convention / Trade Show: Includes a combination of options from the preceding categories and is used as a business-to-business strategy to reach specific targets.

For more information:

Why Out-of-Home?

Out-of-Home Ad Options

Glossary

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