Description: Bus tails are exterior units appearing at the rear of the bus, usually under the windows. Copy is inserted in an aluminum frame attached to the rear of the bus, or printed on self-adhesive, pressure-sensitive vinyl which is affixed directly to the back of the bus. Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and in some case nighttime hours. Typical sizes include: 17 1/2" H x 50" W, 21" H x 72" W, 21" H x 70" W and 21" H x 68" W.

Availability: In 80-85% of the top 100 markets; 36,500 buses.

Advantages:
• Provide mass audience exposure as buses travel franchised routes through markets.
• Frequency develops from repeated exposures due to buses following the same routes.

Terms: Purchased in four-week GRP programs representing estimated daily exposure opportunities as a percent of market population. For rates, information on specific market availability and production specifications, please click here and submit your request. Source: OAAA

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