Description: Interior subway car cards are positioned in frames above passenger seats. Some markets offer backlit panels. Rail cards are on bulkhead walls of most commuter coaches, near doors. Sizes available vary by market and include 11" x 28", 11" x 42", 11" x 46", 11" x 56", 11" x 70", 22" x 21" and 33" x 21." Used to reach subway and suburban rail riders.

Availability: Most major markets with rapid transit, subway or commuter rail systems.
• Subway: New York; Boston; Philadelphia; Chicago; Washington, DC; Atlanta; San Francisco; Miami; Cleveland; Baltimore; Buffalo
• Commuter Rail: New York; New Jersey; Philadelphia; Chicago; Washington, DC; Atlanta; Buffalo

Advantages:
• Longer viewing time allows for more copy than standard posters
• Regular riders mean high frequency
• Suburban portion is effective for reaching upscale audiences

Terms: Interior car cards are purchased in GRP programs reflecting the percent exposure to total ridership. For rates, information on specific market availability and production specifications, please click here and submit your request. Source: OAAA

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