Description: The king-size bus poster is an exterior display which may appear on either side of the bus. Copy is inserted in an aluminum frame attached to the side of the bus, or may be printed on self-adhesive, pressure-sensitive vinyl which is affixed directly to the side of the bus. Backlit kings are available in some markets. Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and in some case nighttime hours. Overall Size: 30" H x 144" W (trim size); 29" H x 143" W (backlit)

Availability: In 80-85% of the top 100 markets; 36,500 buses.

Advantages:
• Provide mass audience exposure as buses travel franchised routes through markets.
• Frequency develops from repeated exposures due to buses following the same routes.

Terms: Purchased in four-week GRP programs representing estimated daily exposure opportunities as a percent of market population. For rates, information on specific market availability and production specifications, please click here and submit your request. Source: OAAA

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