Description: Commuter rail and subway systems offer printed as well as backlit posters on platforms and walkways, entrance displays, station clocks, and special in-car arrays. Basic one-sheet, two-sheet and three-sheet posters are located on subway and train platforms as well as in the track areas of rail terminals. Urban panels are posters located at subway entrances. All are printed and dry-mounted in frames. Dioramas and mini-spectaculars are giant transparencies, backlit to enhance visibility. Clock displays are backlit and located above platforms or in corridors of terminals. All locations permit high-traffic exposure to transit passengers. Advertisers are often able to buy all or a combination of the locations in a program often referred to as 'station domination'.

Availability: Most major markets with rapid transit, subway or commuter rail systems.

Advantages:
• High frequency due to daily commuting patterns (as high as 22 times per month)
• Potentially longer viewing time allows for more copy than standard posters
• Commuter rail/subway advertising can combine traditional home media such as posters, dioramas and clock displays with specially-designed, often larger-scale items such as banners, wall murals, floor graphics and actual product displays, which can be interactive

Terms: Purchased in GRP programs reflecting percent of exposure to total ridership in four-week units. For rates, information on specific market availability and production specifications, please click here and submit your request. Source: OAAA

Neither Global Outdoor Services nor billboards.com own any of the out-of-home advertising that we offer for sale or show on this site.