Car cards are ads appearing in frames above passenger seats in buses, trains, subways, etc.

Car card advertising also appears in line-of-sight locations such as bulkhead walls near doors on rail cars.

Backlit panels available in some markets.

Available, primarily, in metropolitan markets and top DMAs.

Car cards can be bought as part of a bus or rail domination program.

Impact: Delivers a captive audience, assuring your ad will be seen.

Longer viewing time: Ads may include more copy than standard posters.

Reach and frequency: Ads seen by daily commuters in largest markets.

Suburban portion of rail car route can be effective in reaching upscale audiences.