The Facts

• Includes kings (side panel advertising), tails (rear panel advertising), headlight displays and interiors.  Buses may also be fully wrapped.
• Side panel advertising(usually on side facing the curb) also referred to as queens.
• Tails can be smaller ad under window or large ad in place of rear window.
• Exterior ads are inserted in aluminum frames or may be printed on vinyl and affixed directly.
• Digital advertising starting to emerge as an exterior advertising option.
• Available in most of the top 100 markets, including cable cars in San Francisco.

Advantages

• Reaches both pedestrian and vehicular traffic to provide mass reach, typically in densely populated areas.
• Delivers high-impact frequency as buses travel franchised routes.