The Facts

• Street furniture is the name of a category of advertising formats that are positioned close to pedestrians and shoppers for eye-level viewing.
• May also be at curbside for exposure to vehicular traffic.  
• Street furniture includes, but is not limited to: bus shelters and benches, bicycle racks, kiosks, newsstands / news racks and pedestrian panels.

Advantages

• Located in the flow of pedestrian and vehicular traffic, maximizing high reach and impact.
• Particularly effective for directional advertising.
• Often provide advertising where other opportunities to communicate with consumers is limited.