The Facts

• Rail Station campaigns in which every surface on which an ad might appear is claimed by a single advertiser.
• Also referred to as station domination. 
• Can be any mix of media from traditional to transit to wrapped poles, stairways, walls and turnstiles to floor graphics, kiosks and more.

Advantages

• Surround target with multiple messages to capture attention.
• Use repeat exposure for can’t-miss communication.
• Tremendous impact.
• Extended reach: Can generate opportunistic impressions through press pick ups.